There are so many businesses with web sites on the internet today that, if you have one it may only appear on page 6 of a list of results when a web search is made. This means that if your business’s web site remains in that position, no may ever see what you have to offer. In order to ensure that your web site is seen and can therefore possibly attract new customers, it must appear at least on the first page of any web search as, 80% of people that initiate web searches, never look past the first page. To position your web site better on these searches, you have to use Search Engine Optimization (SEO). SEO is a process that uses links with the social media, keywords and similar tools to ensure that search engines quickly pick up your site, thereby placing it at the top of any search listing.
Once your web site has attained a good ranking on search listings, it still has to impress people as it is the first impression that visitors will have of your business. Obviously the web site must display what you have to offer and highlight your strong point like price, quality or after sales service but, it must also be interesting and easy on the eye.
In order to assist you with the design of your web site, ensuring that it makes the most of some of the internet marketing techniques and facilitates the correct use of SEO, web developers are always available and are aware of all the tools necessary to ensure your web site works for you. As search engines are location orientated, the criteria that it uses for searches in your area, may differ from those that are used in other areas and so usually, where possible, it often best to get the assistance of a local web developer so, a website design in chicago will often have been created by a Chicago based web developer who is aware of a search engine’s search criteria in the Chicago area.
It is now estimated that 70% of new buyers will look at the internet to find where they can buy what they want and so your web site is the modern day shop window and must be dressed accordingly, eye catching and interesting. This is a trend that is still continuing to grow and so will be around for the foreseeable future and so if your web site is not yet performing to its maximum potential, there is still time for you to seek advice and amend its content accordingly an also add SEO tools to ensure that it gets maximum visibility. Today the internet is an essential part of marketing and those businesses that don’t adapt and adopt some of the internet marketing strategies will find it very difficult to sustain, let alone increase their business sales, whilst those businesses that fully embrace the internet marketing techniques, will continue to see increases in their sales and therefore their profits.